Instagram is taking advantage of TikTok’s absence from app stores by offering creators large cash bonuses to exclusively post Reels on the platform, according to a report from The Information. The bonuses reportedly range from $10,000 to $50,000 per month and require creators to post their short-form videos on Instagram before publishing them to other platforms, like TikTok.
The Verge reached out to Meta with a request for comment but didn’t immediately hear back.
